De Smaaksafari (‘taste safari’) is a project by Madaga.
I worked on it together with Pieter Jan Boterhoek.

De Smaaksafari is a series of kits designed for kids to discover vegetables in a fun way, and this time it was all about broccoli! The kids are taken on a big adventure in this colourful broccoli world, accompanied by four little crawly friends. There are games to play, stories to read, and delicious dishes to cook. In this unique way, kids learn where the broccoli comes from, how it looks, feels, smells, sounds and tastes.

There’s also a sweet potato version of this kit!

Concept & Art Direction: Pieter Jan BoterhoekDayo Scholing
Illustrations: Aniek Bartels