De Smaaksafari (‘taste safari’) is a project by Madaga.
I worked on it together with Pieter Jan Boterhoek.

De Smaaksafari is a series of kits designed for young kids to discover vegetables in a fun way, these two kits were based on sweet potatoes and broccoli! The kids are taken on a big adventure in the colourful worlds, accompanied by four little crawly friends. There are games to play, stories to read, and delicious dishes to cook. In this unique way, kids learn where the sweet potato and the broccoli come from, how they look, feel, smell, sound and taste.

Concept & Art Direction: Pieter Jan Boterhoek & Dayo Scholing
Illustrations: Aniek Bartels